Big Data & Data Management for Data-driven Marketing

In the last two years so much data has been generated that it accounts for 90% of all data ever gathered. Data is generated everywhere from censors gathering climate information, to censored stop lights, to Facebook, MySpace, Twitter, and Yammer. This is called big data.

Amreli's specialization is to make sense of that data to market your offerings better - drive smarter marketing efforts, have better "5P" of marketing: Define your Product better, have optimized Pricing, do effective Promotions, and Place it right against the current and future competition.

Amreli Technology Solutions not only aids in the collections and storage of large amounts of data, but we also provide the ability and knowledge of how to take Big Data and use it to its full potential. Data organizations collect are stored like unused stuff in garages - getting dusty, occupying real estate and more and more irrelevant.

With Amrelitech’s big data solution your business will be able to

• Analyze infinite SKU’s to gauge optimal prices that maximize your marketability and optimize your profitability.
• Recalculate entire risk portfolios in minutes and understand future possibilities to mitigate risk.
• Mine customer data for insights that drive new strategies for customer acquisition, retention, campaign optimization and next best offers.
• Quickly identify top tier customers.
• Generate targeted offers based on the customer's current and past purchases, ensuring a higher redemption rate.
• Send tailored recommendations to mobile devices at just the right time, while customers are in the right location to take advantage of offers.
• Analyze data from social media to detect new market trends and changes in demand.
• Use clickstream analysis and data mining to detect fraudulent behavior.
• Determine root causes of failures, issues and defects by investigating user sessions, network logs and machine sensors.

AmreliTech delivers Big Data solutions encompassing end-to-end data integration, warehousing and business intelligence. Starting from system assessment, solution design, to its development and integration, AmreliTech takes care of it all. Our services include data extraction, scrubbing and loading, integration of databases, data exchange systems, data cleansing, rationalizing to visualization and reporting.

Technologies used

MS SQL, SSRS, SSIS, SSAS, SQL Server Reporting/Integration/Analysis Services, Oracle, Microsoft Access, Excel,XML web-service, ASP.NET, WCF, Hadoop, SQL Azure, private cloud.

Interfaces

Mobile Platforms including Windows 8, iPad, Windows Phone 7, Android, and iPhone. Web-browsers including internet explorer, safari and firefox.